A need for new lifestyle focused photography arose and we were tasked with sourcing a photographer and talent. I led the creative direction, provided shot lists, inspiration/mood boards and created a photography style guide where there was none. Thousands of assets later, I led the selection process, photo retouching and cataloging with the media library.

Produced and led art direction for photoshoot aboard newly refurbished ship.

AmaWaterways PBS sponsorship commercial airing during Samantha Brown's "Places to Love" show.

Video detailing the highlights of the Rhine and Moselle itinerary.

We were tasked with creating a video in order to market the fleets newest ship. I oversaw the creative direction and branding while working with an offsite animator and voice over talent.

Quarterly past guest magazine

I was tasked with leading the creative and art directing a wellness video shown to past guests while onboard their cruise. The main goal being to inspire them to adopt a healthy lifestyle. I managed an offsite freelance animator and voice over artist. Click link below to view final product:

The Princess Cruises holiday eCard invites guests to view a custom handmade work of art and behind-the-scenes video. I led this project as the Art Director while managing the outside resources that made this a success across several channels. eCard was deployed to a database of 1.5 million. View video below.

Co-branded video series featuring chefs as they create incredible dishes in the BA Kitchen inspired by the “Seven Cruise Wonders of the World.” ​ I had the opportunity to attend the video shoot and act as Art Director on behalf or Princess Cruises with the BA team. ​ View my favorite recipe via the link below. A delicious bowl of Moqueca de Peixe—a flavorful Brazilian fish stew.

I led the concept development and storyboarding of the 2016 birthday eCard. Theme revolved around the company brand pillars and the challenge was to make it relatable and entertaining to a broad audience. I worked with an off site animator/ programmer in an Art Director capacity. Final product was deployed to an email list of over 2 million.